Goals:
- Define tagline,
- revisit logo design,
- revisit moodboards and visual syles.
Issues covered/Response from advisor:
- Logo: try 3D space with shadows
- Logo: try 2 logos for each moodboard style
- Moodboard: hand-drawn style: use more bigger elements, a few light neutral grays to show concept over color.
- Fonts: Adobe Garamond, Chalkduster, Aller
- Fonts: try to write with a real felt pen and then scan it.
Goals for next Module:
- Logo: 6 styles
- Moodboard: less saturated color
- Wireframes: 2 formats (navigation styles), 4 levels
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